In partnership with foBT Hospitality, we concepted and renamed the ground floor restaurant and coffee shop during the renovation of the historic Floridan Hotel in downtown Tampa. Worked closely with the interior designer, designed coffee shop equipment in front and back of the house, evaluated and modified kitchen equipment throughout the hotel. Created a full branding package, designed, and laid out all menus and collateral. Wrote menus, hired chef, purchased all OS&E for both outlets, designed preopening materials, conducted training, participated in public relations efforts, opened restaurant to the public.